Consumers are constantly changing the way they shop and it leaves most merchants trying to keep up. Shoppers don’t just come into a store to browse anymore. They first search online, compare pricing between several online sites, and then may even place an order online. The Alcoholic Beverage Industry is an industry that has been stuck in bad habits and technology from a decade ago, especially when it comes to eCommerce. It’s 2021 and everyone is online. It is time for your liquor store to join them. Luckily, CobaltConnect has a solution that can get your eCommerce site up and running in a matter of days.
Managing Your Inventory
You have plenty of stock to manage within your store. You might have been put off to the idea of eCommerce because you don’t have the time to handle an online inventory. You also have to acquire product data like images, descriptions, and attributes. Thankfully, when you use the CobaltConnect eCommerce system all of that is taken care of. Your in-store and online stock will always be in sync with your Clover device, so you never have to worry about over-selling. When it comes to product information and images, we have that ready for you. CobaltConnect has compiled a database of images and product information. All you need to do is select which products you would like shown on your site and the system takes care of the rest.
Special Sales
If customers enjoy one thing about online shopping it is a good deal. While you most likely offer great deals in-store, having a digital deal for your customers makes it easier to access. Creating online sales with CobaltConnect eCommerce is easy to manage. The merchant can set up deals as a percentage, fixed cart, or product discount. Want an impromptu sale or need to turn one-off, it is all in the hands of the merchant!
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Age Verification
Whether you are selling liquor in-store and online, you need to be following your state’s liquor laws. You are not going to be able to check every eCommerce sale personally. Thankfully CobaltConnect has your commerce site automatically set with digital age verification. Our system will ensure that your website is always up-to-date with the most recent laws and regulations according to your state.
Build Customer Insight
One of the biggest advantages of selling online is that it makes it easy to collect, track, and act on your customer’s buying habits. It can be difficult to try to manage in-store and eCommerce sales when you’re managing it on your own. However, when you are using the CobaltConnect system you will be able to collect first-hand data by tracking your customer’s habits. Your online store will automatically collect email addresses and create customer profiles that can be used later for remarketing.
It is time to start selling where your customers are! They are online, looking to buy and it is time you went after them. The CobaltConnect eCommerce system is what you need to take your business to the next level. Ready to get started? Reach out to a member of our team to learn more about how to start generating more sales for your business. Or to learn more about CobaltConnect’s eCommerce integration check out the video below!
